February 2012
5 posts
1 tag
Testing a New Brand Name: The Reaction
I am getting ready to launch a new brand and trade name and put it to the test with friends, business colleagues and my kids. On the surface one might come to the conclusion that it is something, umm inappropriate. It could be if you leave it up to other people’s imagination, but is everyday language in general industry. Here is how people react.
When they hear it, they instantly laugh.
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3 tags
Irony: Oil + Apple, Inc.
I love irony. Why? Still pondering this one, but I think because it exposes the truth of what is both positive and negative; it fits squally in-between and is always changing hands. Irony is never ending, nor is it an absolute. Okay, so I love irony. Here you go:
Apple, takes matters in their own hands when it comes to sustainability. This is straight from a recent Apple patent application:
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