"Eternity is in love with the productions of time." William Blake
Irony: Oil + Apple, Inc.
I love irony. Why? Still pondering this one, but I think because it exposes the truth of what is both positive and negative; it fits squally in-between and is always changing hands. Irony is never ending, nor is it an absolute. Okay, so I love irony. Here you go:
Apple, takes matters in their own hands when it comes to sustainability. This is straight from a recent Apple patent application:
“Our country’s continuing reliance on fossil fuels has forced our government to maintain complicated political and military relationships with unstable governments in the Middle East, and has also exposed our coastlines and our citizens to the associated hazards of offshore drilling,” the filings state. “These problems have led to an increasing awareness and desire on the part of consumers to promote and use renewable energy sources.”
Apple is a publicly traded company and, while they make bold claims like the above, they must answer to their shareholders and analysts; they must make money or else. If the very companies they are railing against in this patent application want Apple product, then Apple product they get.
In yet another blow to troubled Research in Motion, one of the world’s largest energy (oil & gas) service corporations — Halliburton — plans to phase out thousands of employee BlackBerrys in favor of advancing its business via the iPhone and Apple’s iOS platform
Holy Irony! Halliburton can theoretically become more efficient in Oil & Gas exploration by integrating and deploying the very technology of a company that, in spirit, seems to want to put them out of business. It is true that “Money doesn’t sleep.”
Via Apple Insider
Apple goes political with patent application.
This is great. Apple, with more cash in the bank than the US Treasury, takes matters in their own hands when it comes to sustainability. It’s great to think they would venture to reinvent “the battery,” or find other new ways to better power electronic devices, as more powerful gadgets require more power, particularly their displays.
Straight from the patent application:
“Our country’s continuing reliance on fossil fuels has forced our government to maintain complicated political and military relationships with unstable governments in the Middle East, and has also exposed our coastlines and our citizens to the associated hazards of offshore drilling,” the filings state. “These problems have led to an increasing awareness and desire on the part of consumers to promote and use renewable energy sources.”
It’s incredible to me that they put this in the Background / Related Art section of a patent application; sounds like something to campaign on.
